Best-fit role
Manager / Senior Manager, Web Experience
Hands-on leadership for CMS, campaign delivery, stakeholder intake, analytics quality, performance, QA, and web operations.
Executive Recruiter Brief
Manager-to-Director Web Platform, MarTech & AI Leadership
Boston-based enterprise SaaS web platform and technology leader with experience across Alteryx, CyberArk, IBM, Digital.ai, and Gryphon.ai. Strong fit for Manager, Senior Manager, Director, Principal, and Lead roles where web, MarTech, analytics, AI, governance, and revenue outcomes intersect.
Boston, MA
Open to Manager–Director
Enterprise SaaS
Remote-first
Web Platform
MarTech
AI/GEO
Digital Experience
Best-fit roles
Where the background maps cleanly
Best-fit role
Senior Manager / Director, Web Platform
Enterprise web platform ownership across roadmap, CMS, MarTech, analytics, governance, vendors, privacy, performance, and cost discipline.
Best-fit role
Director, Marketing Technology
MarTech systems leadership across automation, analytics, consent, campaign operations, attribution, content intelligence, and revenue workflows.
Best-fit role
Director, Digital Experience
Customer journey, conversion optimization, SEO/SEM, CMS ownership, analytics, page speed, brand consistency, and web growth.
Best-fit role
Principal / Lead Web Architect
Structured content, API-first systems, schema, knowledge graphs, AI-ready web architecture, integrations, and platform governance.
Best-fit role
AI / MarTech Operations Leader
Generative AI workflows, agentic systems, governed automation, GEO, structured outputs, AI-assisted content operations, and marketing systems enablement.
Proof Points
Business outcomes behind the platform story
38%
Projected YoY web platform cost savings at Alteryx through platform optimization and governance.
29%
YoY savings foundation in 2023 web platform operations.
+15%
Lead conversion lift through CyberArk analytics, CMS, and conversion optimization support.
40%
Web traffic growth through SEO, SEM, PPC, and digital experience optimization.
$50M+
Pipeline supported through Gryphon.ai marketing technology and demand-generation systems.
$44M
Validated IBM sales lead value from Enterprise Marketing Management integration onto IBM.com.
Differentiators
Why this profile is unusual
- Combines enterprise web platform ownership with MarTech, analytics, SEO/GEO, AI workflows, privacy, and cybersecurity awareness.
- Can work with executives, marketers, designers, developers, vendors, InfoSec, and RevOps without losing the business thread.
- Has shipped across IBM-scale enterprise environments and startup/growth-stage SaaS environments.
- Frames the website as a managed revenue platform, not a static marketing channel.
- Understands modern AI tools as part of a governed operating layer, not a novelty layer.
What the stack signals
Not just tool exposure — operating range
The stack below shows range across strategy, execution, experimentation, AI-assisted workflows, content operations, engineering collaboration, measurement, and governance. It is built around one practical question: how do modern SaaS teams turn web platforms into measurable growth infrastructure?
Expanded Operating Stack
Tools, systems, and platforms that catch the real signal
This is the working ecosystem behind the role fit: enterprise web platforms, MarTech, analytics, AI, SEO/GEO, creative systems, engineering collaboration, governance, and revenue operations.
AI Models & Assistants
AI Models & Assistants
Frontier-model fluency for strategy, reasoning, synthesis, content systems, workflow design, and executive acceleration.
GPT-5.2
Gemini 3 Pro
Claude Opus 4.6
Microsoft Copilot
Perplexity
Jasper
NotebookLM
AI Development, Agents & Prototyping
AI Development, Agents & Prototyping
Hands-on AI experimentation layer for prompt systems, structured outputs, agents, internal tools, and rapid workflow prototyping.
Google AI Studio
Hugging Face
Cursor
Claude Code
GitHub
Postman API
Zapier
n8n-style workflows
Local & Open Model Stack
Local & Open Model Stack
Comfort with local/open model ecosystems for privacy-aware experimentation, multilingual work, reasoning workflows, and model comparison.
LM Studio
Mistral 7B Instruct
Qwen
DeepSeek R1
Open model evaluation
Prompt libraries
AI Media, Creative & Content Systems
AI Media, Creative & Content Systems
Creative-technical stack for brand, video, audio, content repurposing, AI-assisted production, and multimedia storytelling.
Sora
Veo 3
Runway
Kling
Higgsfield
Suno
ElevenLabs
HeyGen
Adobe Creative Cloud
Wistia
Web, CMS & Infrastructure
Web, CMS & Infrastructure
Enterprise web platform foundation across CMS, hosting, CDN, security, performance, publishing, and content architecture.
WordPress
WP Engine
Cloudflare
Optimizely
Drupal
Webflow
PathFactory
Core Web Vitals
Hosting/CDN/WAF
Engineering, APIs & DevOps
Engineering, APIs & DevOps
Technical translation layer for web engineering collaboration, integrations, deployment discipline, API workflows, and systems thinking.
HTML/CSS/JS
React
Node.js
PHP
APIs
Docker
GitHub
VS Code
AWS
GCP
Azure
CI/CD concepts
MarTech, CRM & Revenue Systems
MarTech, CRM & Revenue Systems
Revenue-facing operating stack across automation, CRM, sales intelligence, consent, campaign operations, forms, and nurture paths.
Marketo Engage
HubSpot Marketing Hub
Salesforce CRM
6sense
ZoomInfo
Drift
Mailchimp
OneTrust
ServiceNow
Analytics, SEO & Experimentation
Analytics, SEO & Experimentation
Measurement and growth layer for web analytics, search visibility, experimentation, performance, attribution, and executive reporting.
GA4
Google Tag Manager
Looker Studio
Ahrefs
SEMrush
Optimizely
VWO
Pingdom
Google Search Console
A/B testing
Advertising & Growth Platforms
Advertising & Growth Platforms
Paid/owned acquisition systems for demand generation, campaign measurement, media operations, and monetization-aware web strategy.
Google Ads
Google Marketing Platform
Google Ad Manager
Display
Video Ads
PPC
Landing-page CRO
Project, Governance & Delivery Ops
Project, Governance & Delivery Ops
Operating model layer for cross-functional delivery, roadmap clarity, intake discipline, vendor management, and stakeholder alignment.
Jira
Asana
Basecamp
Vendor management
RACI
SLA models
QA checklists
Executive scorecards
Recruiter intrigue
Strong conversation openers
Conversation hook
Platform economics
How do you turn web platform sprawl into measurable cost savings without slowing demand generation?
Conversation hook
AI-ready websites
What does it actually mean for a website to become machine-readable and AI-discoverable?
Conversation hook
MarTech governance
How do you clean up attribution, consent, campaign QA, and stakeholder ownership without creating bureaucracy?
Conversation hook
WebOps maturity
How do you move a team from reactive ticket-taking to governed, measured platform operations?
Conversation hook
Executive translation
How do you explain technical debt, analytics trust, and platform risk in business terms?
Portfolio Map
View the full skills ecosystem
Role pages, proof pages, and executive authority pages in one command center.
Playbook
Web Platform Director Playbook
How I run web platforms as business-critical products.
Scorecard
Director-Level Web Scorecard
The metrics that matter for executive web platform leadership.
Send the right link
Fast routing for recruiters and hiring teams
Best-fit company profile
Where this lands best
- B2B SaaS, cybersecurity, DevOps, AI infrastructure, analytics, data, or enterprise software companies.
- Teams with a meaningful website, complex MarTech stack, and cross-functional web ownership problem.
- Organizations needing stronger governance, measurement, speed, AI-readiness, and platform clarity.
- Remote-first or hybrid environments where async leadership and stakeholder translation matter.
Want to talk through fit?
Best-fit conversations: web platform leadership, MarTech ownership, AI-ready web systems, digital experience transformation, WebOps maturity, and enterprise SaaS growth infrastructure.