Performance
Core Web Vitals, speed, reliability, incidents, and release health.
Executive Scorecard
Director-Level Web Platform Scorecard
The web platform metrics that matter most at Director and Sr. Director level: performance, conversion, analytics trust, publishing velocity, cost, SEO/GEO, security, and technical debt.
Web Scorecard
Core Web Vitals
Conversion Optimization
GA4
Google Tag Manager
Analytics Governance
SEO
GEO
Conversion
Forms, CTAs, high-intent journeys, engagement, and pipeline influence.
Analytics Trust
GA4, GTM, UTMs, forms, consent, attribution, and reporting confidence.
Operating Health
Velocity, backlog, QA, SLAs, vendor delivery, and technical debt.
Strategic Visibility
SEO, GEO, schema, structured content, risk, and cost efficiency.
1. Performance and Reliability
- Core Web Vitals, page-speed trends, template performance, uptime, incident patterns, and release stability.
- Performance should be measured by both technical indicators and business impact on engagement and conversion.
- Reliability matters because every broken experience weakens trust.
2. Conversion and Journey Quality
- Conversion rate, form completion, CTA engagement, content path quality, bounce rate, and high-intent page performance.
- Journey metrics help separate traffic volume from traffic value.
- The strongest web teams prioritize the pages and flows that influence pipeline and buyer confidence.
3. Analytics Trust and Data Quality
- GA4 events, GTM hygiene, UTM standards, form attribution, campaign tracking, consent status, and reporting confidence.
- If stakeholders do not trust the numbers, the platform loses decision-making power.
- Analytics quality should be treated as infrastructure.
4. Operating Health
- Publishing velocity, backlog age, request mix, SLA adherence, QA findings, vendor throughput, and technical debt.
- A healthy operating model makes work predictable without slowing down important campaigns.
- Operational metrics help leaders understand capacity before teams burn out.
5. Strategic Visibility
- SEO/GEO visibility, structured content coverage, schema health, priority topic clusters, and AI-readiness indicators.
- Security and privacy metrics should include consent governance, compliance readiness, and risk reduction.
- Cost efficiency should be tied to vendor value, platform consolidation, and roadmap impact.
Executive Fit
Need web platform, MarTech, AI, or digital experience leadership?
I bring enterprise-scale execution, startup-speed adaptability, and the ability to turn complex web systems into measurable business outcomes.