A condensed casebook showing how my work connects web platforms, MarTech, analytics, SEO, performance, governance, AI-readiness, and measurable business outcomes across enterprise SaaS environments.
Led across the web platform layer during a major migration environment with CMS ownership, vendor coordination, analytics integrity, privacy, performance, and platform cost discipline. The operating narrative includes 29% and 38% YoY cost-optimization signals tied to web platform rationalization and governance.
Managed web systems through a high-growth cybersecurity environment where credibility, speed, global consistency, SEO/SEM, and conversion quality mattered. Outcomes included 40% traffic growth, +15% lead conversion lift, -30% bounce-rate reduction, and -20% page-load improvement.
Supported IBM.com programs across Americas and EMEA, including Enterprise Marketing Management integration that generated 460 validated sales leads totaling $44M in validated lead value. This built the foundation for enterprise-scale stakeholder, analytics, and web program discipline.
Connected marketing technology, webinar programs, content systems, team structure, and revenue workflows to support $50M+ in pipeline and measurable lead growth. This is the startup/growth-stage version of the same platform thinking: speed, systems, execution, and pipeline visibility.
Experience across DevOps, digital transformation, and enterprise software environments strengthened the bridge between technical buyers, platform operations, content systems, and go-to-market execution.
Treat the website as business infrastructure, not a pile of pages.
Make analytics, attribution, and performance reliable enough to guide decisions.
Help teams move faster without breaking tracking, privacy, quality, or architecture.
Prepare content, schema, and workflows for AI discovery and agentic operations.
The recruiter brief summarizes the strongest proof points, role fit, operating stack, and contact path.